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Cardholder
Authentication
Cardholder
Authentication Programs
reduce costly chargeback
fees for Web merchants,
while providing
customers with maximum
transaction security. The
Verified by Visa and
MasterCard® SecureCode™
programs validate the
identity of registered
cardholders during Web-based
transactions by requiring a
personal identification
number (PIN) at checkout. By
utilizing this extra layer
of authentication, merchants
protect themselves from the
fees and penelties associated with
fraudulent and disputed
transactions.
Benefits of cardholder
authentication programs:
-
Return on
Investment
- Merchants that
are at risk for chargeback
fraud will recognize an
immediate return on
investment.
-
Cost Savings
- Eliminates the fees and
costs resulting from
chargebacks associated
with fraudulent
transactions for attempted
Visa transactions and
authenticated MasterCard
SecureCode transactions.
-
Reduced Rates
- Visa offers an
interchange rate reduction
for merchants supporting
Verified by Visa.
-
Increased Consumer
Confidence
- Gives merchants a
competitive advantage over
those that do not offer
the service./
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